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Tag Archives: upscale
Fun with FAO
In 2009, toy giant Toys”R”Us acquired the famous (and famously beleaguered), upscale FAO Schwarz. And, with that, came one of the most challenging and fun projects I’ve worked on. Selected to be the sole copywriter during the transition and the … Continue reading
Posted in Digital & Ecommerce, Uncategorized, Work
Tagged babies, branding, children, copywriting, FAO Schwarz, holiday catalog, kids, toys, upscale
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