Tag Archives: freelance

Finding the Voice for TruActivs Beauty Care Line

This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading

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My gorgeous new client: BeautyBar.com

Being a freelancer for nearly a decade, I have the great fortune of working with many clients in numerous categories and on very varied projects. I thrive on being creative, finding solutions, reaching readers, targeting demographics, developing brands and strengthening … Continue reading

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