Tag Archives: copywriting

Finding the Voice for TruActivs Beauty Care Line

Posted on July 20, 2015 by Melissa Macron

This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading →

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Never a dull moment with One King’s Lane

Posted on June 6, 2012 by Melissa Macron

Since I began working with One King’s Lane a few months back, I’ve written about hundreds (thousands?) of home-decor items. As a die-hard, flash-sale shopper, it’s always exciting to peruse their ever-changing array of goods. And, as a copywriter, it … Continue reading →

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A stylish new client: One Kings Lane

Posted on March 2, 2012 by Melissa Macron

This week, I’ve started working with the talented folks at e-commerce/flash sale site, OneKingsLane.com, copywriting for their events. Writing creative copy about gorgeous, upscale home furnishings and accessories is a pretty wonderful gig, I must admit. So far, my work … Continue reading →

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My gorgeous new client: BeautyBar.com

Posted on October 23, 2011 by Melissa Macron

Being a freelancer for nearly a decade, I have the great fortune of working with many clients in numerous categories and on very varied projects. I thrive on being creative, finding solutions, reaching readers, targeting demographics, developing brands and strengthening … Continue reading →

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Fun with FAO

Posted on June 17, 2011 by Melissa Macron

In 2009, toy giant Toys”R”Us acquired the famous (and famously beleaguered), upscale FAO Schwarz. And, with that, came one of the most challenging and fun projects I’ve worked on. Selected to be the sole copywriter during the transition and the … Continue reading →

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