Tag Archives: copywriter

Finding the Voice for TruActivs Beauty Care Line

Posted on July 20, 2015 by Melissa Macron

This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading →

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My gorgeous new client: BeautyBar.com

Posted on October 23, 2011 by Melissa Macron

Being a freelancer for nearly a decade, I have the great fortune of working with many clients in numerous categories and on very varied projects. I thrive on being creative, finding solutions, reaching readers, targeting demographics, developing brands and strengthening … Continue reading →

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Getting the word(s) out.

Posted on June 17, 2011 by Melissa Macron

*sniff* Ahh, I love that new-blog smell. Here at my new digs, you’ll find my ever-growing work portfolio, with promo pieces and advertorials from my days in the marketing department at Modern Bride, editorial clips from numerous top magazines, links … Continue reading →

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