Tag Archives: branding

Finding the Voice for TruActivs Beauty Care Line

This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading

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Advertising Age loves me, natch.

Back when I was at Modern Bride, I was given whole slew of titles and tasks as my job and responsibilities grew. As marketing services manager (later, “sales development manager.” Oh, titles are so whimsical, no?) I worked on numerous … Continue reading

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Fun with FAO

In 2009, toy giant Toys”R”Us acquired the famous (and famously beleaguered), upscale FAO Schwarz. And, with that, came one of the most challenging and fun projects I’ve worked on. Selected to be the sole copywriter during the transition and the … Continue reading

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