Category Archives: eCommerce

HGTV.com Cool Ideas for Wedding Showers

Posted on April 7, 2016 by

Always so lucky to find amazing, creative experts to work with on putting these gorgeous photo-driven features together. Click here to go to the article. It turned out fab!

Posted in Digital & Ecommerce, eCommerce, Work | Leave a comment

Finding the Voice for TruActivs Beauty Care Line

Posted on July 20, 2015 by

This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading →

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Never a dull moment with One King’s Lane

Posted on June 6, 2012 by

Since I began working with One King’s Lane a few months back, I’ve written about hundreds (thousands?) of home-decor items. As a die-hard, flash-sale shopper, it’s always exciting to peruse their ever-changing array of goods. And, as a copywriter, it … Continue reading →

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A stylish new client: One Kings Lane

Posted on March 2, 2012 by

This week, I’ve started working with the talented folks at e-commerce/flash sale site, OneKingsLane.com, copywriting for their events. Writing creative copy about gorgeous, upscale home furnishings and accessories is a pretty wonderful gig, I must admit. So far, my work … Continue reading →

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My gorgeous new client: BeautyBar.com

Posted on October 23, 2011 by

Being a freelancer for nearly a decade, I have the great fortune of working with many clients in numerous categories and on very varied projects. I thrive on being creative, finding solutions, reaching readers, targeting demographics, developing brands and strengthening … Continue reading →

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