Category Archives: eCommerce

HGTV.com Cool Ideas for Wedding Showers

Posted on April 7, 2016 by Melissa Macron

Always so lucky to find amazing, creative experts to work with on putting these gorgeous photo-driven features together. Click here to go to the article. It turned out fab!

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Finding the Voice for TruActivs Beauty Care Line

Posted on July 20, 2015 by Melissa Macron

This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading →

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Never a dull moment with One King’s Lane

Posted on June 6, 2012 by Melissa Macron

Since I began working with One King’s Lane a few months back, I’ve written about hundreds (thousands?) of home-decor items. As a die-hard, flash-sale shopper, it’s always exciting to peruse their ever-changing array of goods. And, as a copywriter, it … Continue reading →

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A stylish new client: One Kings Lane

Posted on March 2, 2012 by Melissa Macron

This week, I’ve started working with the talented folks at e-commerce/flash sale site, OneKingsLane.com, copywriting for their events. Writing creative copy about gorgeous, upscale home furnishings and accessories is a pretty wonderful gig, I must admit. So far, my work … Continue reading →

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My gorgeous new client: BeautyBar.com

Posted on October 23, 2011 by Melissa Macron

Being a freelancer for nearly a decade, I have the great fortune of working with many clients in numerous categories and on very varied projects. I thrive on being creative, finding solutions, reaching readers, targeting demographics, developing brands and strengthening … Continue reading →

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