Recent Comments
Category Archives: Digital & Ecommerce
The Beauty of Working for Donna Morgan
Much-loved brand Donna Morgan is my newest client. With their focus on bridesmaid/special occasion dresses and work-to-weekend wear, their goal is to reach their audience with on-trend, on-brand messaging that separates Donna Morgan from the competition. Weekly emails, lookbooks, Facebook ads, … Continue reading
Souvenir Decor for HGTV.com
Love this idea and it was so fun to research, too. Skip the tacky magnets and shot glasses and look for travel treasures that you can incorporate into your decor. What better way to relive happy vacation memories than with … Continue reading
Posted in Digital & Ecommerce, Uncategorized, Work
Tagged decor, editorial, feature, HGTV, home, interviews, web content
Leave a comment
HGTV.com Cool Ideas for Wedding Showers
Always so lucky to find amazing, creative experts to work with on putting these gorgeous photo-driven features together. Click here to go to the article. It turned out fab!
Posted in Digital & Ecommerce, eCommerce, Work
Leave a comment
Small Space Hacks for HGTV
Working with a lot of talented bloggers to put together this gallery on making the most of minimal spaces around the home. Always love working with HGTV and inventive DIYers! Go to article
Posted in Digital & Ecommerce, Uncategorized, Work
Leave a comment
Hair Color Article for New You Magazine
Here, I get the scoop from the pros and check out some wonderful samples to fight fading hair color. http://www.newyou.com/magazine/fight-fade/ Fight the Fade Out Keep color-treated hair vibrant and healthy for longer than ever. By Melissa Macron Some hair … Continue reading
Posted in Digital & Ecommerce, Uncategorized, Work
Tagged beauty, black hair, blonde, brunette, conditioner, Covering gray, DePasquale the Spa, expert stylists, fading hair color, Femme Coiffure Salon, hair care, hair care tips, Hair color, L'oreal Paris, New You magazine, red hair, redhead, shampoo, treatments
Leave a comment
Finding the Voice for TruActivs Beauty Care Line
This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading
Posted in beauty, Digital & Ecommerce, eCommerce, Uncategorized, Work
Tagged beauty, brand story, brand voice, branding, copywriter, copywriting, freelance, skincare, tagline, truactivs
Leave a comment
A stylish new client: One Kings Lane
This week, I’ve started working with the talented folks at e-commerce/flash sale site, OneKingsLane.com, copywriting for their events. Writing creative copy about gorgeous, upscale home furnishings and accessories is a pretty wonderful gig, I must admit. So far, my work … Continue reading
Posted in Digital & Ecommerce, eCommerce, Work
Tagged accessories, copywriting, decor, ecommerce, furnishings, home, OKL, One Kings Lane
Leave a comment
Celebrities, style, giveaways: Madberries.com Blog
For a short, extremely fun period of time, I was a celebrity style blogger for a site run by Bauer Publishing called Madberries.com. Now defunct, this blog was to serve as a promotional tool for Life & Style magazine and … Continue reading
Posted in Digital & Ecommerce, Work
Tagged accessories, beauty, blog, celeb style, celebrity, editorial, fashion, giveaways, LIfe & Style, madberries.com, magazine, style, trends
Leave a comment
Melissa Macron 