Category Archives: Digital & Ecommerce

The Beauty of Working for Donna Morgan

Much-loved brand Donna Morgan is my newest client. With their focus on bridesmaid/special occasion dresses and work-to-weekend wear, their goal is to reach their audience with on-trend, on-brand messaging that separates Donna Morgan from the competition. Weekly emails, lookbooks, Facebook ads, … Continue reading

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Souvenir Decor for HGTV.com

Love this idea and it was so fun to research, too. Skip the tacky magnets and shot glasses and look for travel treasures that you can incorporate into your decor. What better way to relive happy vacation memories than with … Continue reading

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HGTV.com Cool Ideas for Wedding Showers

Always so lucky to find amazing, creative experts to work with on putting these gorgeous photo-driven features together. Click here to go to the article. It turned out fab!

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Small Space Hacks for HGTV

Working with a lot of talented bloggers to put together this gallery on making the most of minimal spaces around the home. Always love working with HGTV and inventive DIYers! Go to article    

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Hair Color Article for New You Magazine

  Here, I get the scoop from the pros and check out some wonderful samples to fight fading hair color. http://www.newyou.com/magazine/fight-fade/ Fight the Fade Out Keep color-treated hair vibrant and healthy for longer than ever. By Melissa Macron Some hair … Continue reading

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Finding the Voice for TruActivs Beauty Care Line

This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading

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Never a dull moment with One King’s Lane

Since I began working with One King’s Lane a few months back, I’ve written about hundreds (thousands?) of home-decor items. As a die-hard, flash-sale shopper, it’s always exciting to peruse their ever-changing array of goods. And, as a copywriter, it … Continue reading

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