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Category Archives: beauty
Can’t wait to add to my New You portfolio
Hey, look! I’m an “author at New You,” how cool is that? (Doing what I love and seeing it “out there”–it never gets old!)
Posted in beauty, Work
Tagged beauty, colored hair, hair, Hair color, hair tips, how to, maintain color, New You, shampoo, stylists, tips
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Finding the Voice for TruActivs Beauty Care Line
This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading
Posted in beauty, Digital & Ecommerce, eCommerce, Uncategorized, Work
Tagged beauty, brand story, brand voice, branding, copywriter, copywriting, freelance, skincare, tagline, truactivs
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Your Prom article: Stress Savers
This little round-up gives tips and tricks to help prom-goers skip the stress.
Posted in beauty, Work
Tagged beauty, beauty 911, getting ready for prom, prom stress, Your Prom
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Marie Claire article: Who Spends the Most on Looking Good?
This real-women feature asks women—from the spa addict to the Ivory girl—to divulge their personal beauty budgets.
Posted in beauty, Work
Tagged beauty, beauty addict, beauty counter, Botox, dermatologist, drugstore, Hair color, makeup, Marie Claire, natural beauty, spa, splurge vs. steal
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Marie Claire article: What’s Your Home-Alone Secret?
This playful piece features real women and the silly things they do behind closed doors.
Posted in beauty, Work
Tagged beauty, engagement ring, food, jewelry, Marie Claire, real women, secret behavior, silly secrets, spa
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Marie Claire article: What’s Your Splurge vs. Steal Strategy?
Posted in beauty, Work
Tagged accessories, beauty, fashion, makeup, Marie Claire, real women, spa, splurge & steal
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Fashion and Beauty Trend Report for Modern Bride
Wow, it’s cool to go back and check out some vintage (much nicer than “older,” don’t you think?) clips. Aside from the fact I loved working for my editors at Modern Bride (thanks, Mary Clarke and Susan Schneider!), I got … Continue reading
Posted in beauty, Work
Tagged beauty, bridal, editorial, experts, fashion, interviews, magazine, Modern Bride, trend report, trends, wedding trends
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A one-woman editorial show: Beauty Handbook (Look Good Feel Good/Reinventing Beauty)
For 8 years, I was the editor-in-chief of a national women’s magazine sold through the national chain drugstores, such as CVS, Walgreens and Duane Reade. For a few of those years, there was also a teen/tween version, which ceased publication … Continue reading
Posted in beauty, Work
Tagged articles, beauty, CVS, drugstore, editor, editor in chief, editorial, experts, features, health, interviews, magazine, mass market, publishing, Walgreens, wellness, women's interest, writer
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Beauty for Every Budget article for Modern Bride
I love love love writing beauty stuff of all kinds, but bridal beauty is certainly in a class by itself. So much preparation leading up to the Big Day—these girls aren’t messing around! This great guide was created to provide … Continue reading
Posted in beauty, Work
Tagged beauty, bridal beauty, bridal hair, bridal makeup, budget ideas, budget wedding, editorial, Modern Bride, publishing, splurge or steal, wedding, wedding preparation
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Melissa Macron 