Category Archives: beauty

Can’t wait to add to my New You portfolio

Hey, look! I’m an “author at New You,” how cool is that? (Doing what I love and seeing it “out there”–it never gets old!)

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Finding the Voice for TruActivs Beauty Care Line

This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading

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Your Prom article: Stress Savers

This little round-up gives tips and tricks to help prom-goers skip the stress.

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Marie Claire article: Who Spends the Most on Looking Good?

This real-women feature asks women—from the spa addict to the Ivory girl—to divulge their personal beauty budgets.

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Marie Claire article: What’s Your Home-Alone Secret?

This playful piece features real women and the silly things they do behind closed doors.

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Marie Claire article: What’s Your Splurge vs. Steal Strategy?

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My gorgeous new client: BeautyBar.com

Being a freelancer for nearly a decade, I have the great fortune of working with many clients in numerous categories and on very varied projects. I thrive on being creative, finding solutions, reaching readers, targeting demographics, developing brands and strengthening … Continue reading

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