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Category Archives: beauty
Hey, look! I’m an “author at New You,” how cool is that? (Doing what I love and seeing it “out there”–it never gets old!)
This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading
This little round-up gives tips and tricks to help prom-goers skip the stress.
This real-women feature asks women—from the spa addict to the Ivory girl—to divulge their personal beauty budgets.
This playful piece features real women and the silly things they do behind closed doors.
Being a freelancer for nearly a decade, I have the great fortune of working with many clients in numerous categories and on very varied projects. I thrive on being creative, finding solutions, reaching readers, targeting demographics, developing brands and strengthening … Continue reading
Wow, it’s cool to go back and check out some vintage (much nicer than “older,” don’t you think?) clips. Aside from the fact I loved working for my editors at Modern Bride (thanks, Mary Clarke and Susan Schneider!), I got … Continue reading
For 8 years, I was the editor-in-chief of a national women’s magazine sold through the national chain drugstores, such as CVS, Walgreens and Duane Reade. For a few of those years, there was also a teen/tween version, which ceased publication … Continue reading