This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs.
From the tagline to the brand story and category introductions to executive bios, I worked to establish the brand’s voice and create consistent, approachable copy to inform and engage customers while setting the brand apart from its competition.
With overwhelmingly positive feedback from the client from start to finish, the TruActivs project is one I’m really proud to include in my portfolio.
Melissa Macron 