Monthly Archives: July 2015

Finding the Voice for TruActivs Beauty Care Line

Posted on July 20, 2015 by Melissa Macron

This was a cool project, combining my love of all things beauty with my branding skills. I was hired as the copywriter for the launch of science-based beauty-care line, TruActivs. From the tagline to the brand story and category introductions to … Continue reading →

Posted in beauty, Digital & Ecommerce, eCommerce, Uncategorized, Work | Tagged beauty, brand story, brand voice, branding, copywriter, copywriting, freelance, skincare, tagline, truactivs | Leave a comment

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Monthly Archives: July 2015

Finding the Voice for TruActivs Beauty Care Line

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