A one-woman editorial show: Beauty Handbook (Look Good Feel Good/Reinventing Beauty)

For 8 years, I was the editor-in-chief of a national women’s magazine sold through the national chain drugstores, such as CVS, Walgreens and Duane Reade. For a few of those years, there was also a teen/tween version, which ceased publication right around the time InSync went, well, you know. (“Baby, bye bye bye.”)

It was my job to handle all-things-editorial in order to get each issue of these magazines out the door.

From conception to publication and all the interviewing, writing, editing, assigning, managing, photoshoots, photographers, advertorials, PR, events, proofreading and administrative tasks in between (except for one glorious intern-assisted summer!), I handled it all.

Our coverage was a balancing act, carefully crafted to meet the ever-changing requests and needs of the retailers. Ultimately, the result was a lifestyle publication that incorporated beauty, health/wellness, style, celebrity, home, travel and family.

After about three years working in the publication’s office, I took the position freelance, happily and successfully guiding the magazine from my home office for the next 5 years.

This launchpad job (AKA baptism by fire) allowed me to quickly build my editorial portfolio and PR and expert “rolodex,” garnering the experience and exposure needed to write for some of the top national publications, such as Marie Claire and Redbook—and so many more.

Click the link below to read an issue (with about 97% of the content written by yours truly!):

 Reinventing Beauty (Beauty Handbook)

About Melissa Macron

Word nerd.
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